Hondo Rodeo Fest · Database Benefits
Focus Night
What-If: Set Budget % per Channel (must total 100%)
Total: 0% • Remaining: 100%
Count Field-Pass Upsell
Export table
channels
marketing_spend
tickets_by_night
suites_sales
revenue_mix_by_night
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Key Metrics (All Nights)
ROI by Channel
Spend vs Conversions
Board of Directors Inputs
Total Marketing Budget ($)
Minimum ROI Threshold (×)
Max Blended CAC ($/ticket)
Target Ticket ASP ($)
Field-Pass Attach Rate (%)
Field-Pass Price ($)
Radio Budget Cap (% of total)
Digital Mix Target (% of total)
Notes to Board
Revenue Mix by Night
Audience Demographics
Suites/Boxes Utilization
Production Budget vs Actual